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Tactical and Strategic Planning
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Campaign development
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Program enhancements
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Direct Marketing
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Data appending
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Locating prospect lists
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Mail matrixing
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Program tracking / Response analysis
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Database Development
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Conversion, validation, scrubbing, merge/purging of data from list brokers or other operational systems
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Developing Standard and Custom Reports
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Training in the use of our software tools
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Attrition Analysis
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Modeling of customers most likely to defect
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Analysis of profitability versus attrition
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Customer Satisfaction, Service Retention, CRM Programs
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Development of Methodology and Concept
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Managing components of Program
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Deploying reports and follow-up programs via website
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Development and deployment of E-Learning training for continual improvement
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The benefits of our services include:
- More strategic targeting
- Monitor total customer activity (sales, service, response to communications)
- Identifying cross-sell opportunities (selling extended warranty)
- Identifying up-sell opportunities (selling another vehicle to the household)
- Tracking results from communications
- Increased customer retention and service activity
- Improved direct mail response
- Strategic list selection
- Enhanced response measurement
- Maintenance of a historical promotional database
We provide our clients with business solutions that result in bottom line value.
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