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Our analytic solutions span the full customer lifecyle from targeting new prospects to growing existing accounts through the long-term retention strategies required to keep your valued customers.
• Acquisition
Our acquisition services enable you to acquire new customers more cost-effectively. When combined with estimates of potential customer value, you can target the most desirable prospects, those who will become high-value, long-term customers. Other acquisition services include profiling for deeper insight into market segments, Traffic proximity/propensity modeling for retailers, prospect segmentation to better fine-tune messages, response modeling, and geographical analysis and mapping.
• Growth
Increase your share of wallet by focusing on growth. Cross-sell/up-sell models identify customers who are the best prospects for new or upgraded purchases. Revenue and profit prediction can often tell you more than response modeling. Exploratory data analysis helps you assess the validity of your data while customer segmentation helps you better understand and serve your customers.
• Retention and Loyalty
Develop strategies to keep your loyal, profitable customers. Attrition models enable you to identify customers who are at risk of dropping or switching their service to other providers. Long term value estimates help you to make acquisition decisions on a financially rational basis. Purchase Pattern Analysis helps you understand and predict purchase activity. Market Timing Models help you target consumers when they are in the market to buy.
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